The Green Product Association will serve its members through the following activities:

• Promote Sales: GPA is the only mechanism in the global marketplace that is completely dedicated to promoting green products used in the built environment.
   
  
• Educate the Market: GPA educates the supply chain about what is truly green and what is greenwash, how to evaluate claims, how to ensure specification integrity and how to increase sustainable performance – for manufacturers, specifiers and purchasers.
   
  
• Influence Standards, Regulations & Innovation: GPA, together with industry partners in public and private sectors, works with regulators, standards bearers and purchasers to define the future of green products and help set transparency and performance standards to promote sustainability.

• Facilitate Communication & Feedback: The green building industry still suffers from significant gaps in data tracking and feedback. GPA works with the supply chain and partners in the private sector to provide critical communication.

Download the GPA Value Proposition.