NEXUS Introduces: The Green Product Association (GPA)

What Are the Benefits?

1. Networking & Engagement:   GPA is the place to demonstrate your leadership. Membership enables you to have a voice in the critical issues facing our industry, from transparency to effective marketing for green products.

2. Recognition & Promotion:  Members gain access to both the NEXUS brand recognition and loyal green building community – from our 16,000 NEXUS subscribers, to access to the GPA logo, to visibility through media partners, to exhibit space at NEXUS.

3. Eco-Industrial Synergies:  GPA will facilitate and organize supply-chain collaboration so that members can connect around specific issues of waste management and other eco-industrial synergies related to the production or distribution of products.

4. Education & Training: Members tap into the educational network at NEXUS by providing product lunch-and-learns as well as sponsorship recognition at trainings on LEED, Net Zero Energy, and more. 

5. Research & Standards: GPA will conduct market and product research, provide feedback to investors, and be a unified voice to connect with dialogues on green product standards and transparency.

How Does GPA Serve Its Members?

Last year, NEXUS ran 200 programs and events including seminars and trainings, business networking functions, “speed dating” sessions and Exhibitor Showcases. Our showcases alone attract 300 high-level architects, designers and specifiers. GPA will continue to provide those programs and will expand on them with input from GPA members. The Green Product Association will serve its members through the following activities:

• Networking & Engagement

  • Networking events to introduce you to our 16,000 design professionals, facility managers, property owners and many other subscribers.

  • Focus group sessions to bring together specifiers to engage with specific discussions around product development, marketing, standards, etc.

  • “Speed dating” events where design decision-makers meet with manufacturers from different industries.

• Recognition & Promotion

  • Representation at all trade shows -- regional, national, and international, where NEXUS exhibits.

  • Opportunity to be recognized via annual GPA Awards for different categories and achievements.

  • Major presence for your green products in a year-round exhibit at 10,000 sq ft NEXUS Showroom in Downtown Boston.

  • Promotion at semi-annual Exhibitor Showcases at the NEXUS Showroom, attracting more than 300 architects, designers and specifiers at each.

• Eco-Industrial Synergies

  • Facilitate connections between manufacturers who need to recycle or procure waste material within the different product categories. A company with waste plastic can connect with one that can use it.

• Education & Training

  • Roundtable discussions with key stakeholders to identify key challenges and formulate solutions leading to concrete actions.

  • Workshops providing AIA and LEED AP CEU for building professionals seeking continuing education.

  • Manufacturer lunch-and-learns for decision-makers in architecture and design firms.

• Research & Standards

  • Perform market or product research as needed by the industry and publish independent white papers.

  • Give feedback to incubators and investors on emerging technologies.

  • Be a unified voice to connect with dialogues on standards and transparency around green products.

How Does My Company Become a Founding Member?

Lead the dialogue around green products by becoming a GPA Founding Member. GPA has rolled out tiered membership for manufacturers and distributors based on size (below). Beginning in mid-2010, GPA will roll out Associate Membership for building professionals.

Fill out the Green Product Association Membership Application. You have the option to pay by check or credit card. For more information, contact Tova Greenberg, Director of Business Development, at (617) 374-3740 x114 or tova@greenroundtable.org.

Footnotes:

[i] NEXUS reserves the right to request annual tax returns to confirm gross annual sales amount. Membership is valid for 12 months from date of payment.

[ii] Emerging companies are defined as in business less than 3 years and sales under $1M.

Who Has Joined the Green Product Association?

The Green Product Association was launched in January 2010. GPA Founding Members to date include:

    Bostik                                               CBC Flooring                                          Xerox       

A. Jandris & Sons