
By Barbra Batshalom, LEED AP, The Green Roundtable / NEXUS
Being the founder
and Executive Director of a green building non-profit, most people tag me as an
“environmentalist” and assume my motivations for leaving mainstream
architecture were to save the planet, protect natural resources and improve
public health. While these things are factors, they alone didn’t set my path.
My motivations
were rooted in business – business planning and strategy of design and
construction – and systems thinking – the dysfunctions I observed in the building
decision-making process.
Given the challenges inherent in people working
together (the human condition), I still
found it maddening that the basic concept and design approach to a project
could be formulated without fully conceiving of its functional, operational and
performance requirements.